Home health care referrals are vital for the success of any medical practice. Medical offices and home care businesses typically rely on a referring physician for referred patients. If that’s not drawing in enough new patients, use these tips to improve patient referrals at your care management office.
Create a Strong Online Presence
Running a clinic or medical office is similar to managing a business. One way to increase patient referrals is to optimize your online presence. Robust digital marketing strategies ensure more results than word-of-mouth referrals. Your digital focus should showcase a clear homepage, blog, reviews, contact information, and service pages about your specialty or services.
Every clinic could benefit from digital marketing efforts, such as
- Skilled nursing facilities
- Home care agency
- General practitioners
- Men’s health clinics
- OBGYN clinics
- Pediatric offices
- And more!
The traffic driven through online rankings will help draw in new patients when they search for local clinics in their area.
Another tip is to target patients by highlighting your medical specialty. Email marketing and social media are two effective methods for highlighting your clinic. You can leverage these mediums to highlight your services for new patients.
Use Patient Management Software
Lastly, consider patient management software. Many doctor’s offices and home health agencies still use traditional pen and paper to record patient information. Some may use outdated digital software that is slow and loses vital information. When your in-house organization is lackluster, upgrade to new patient management software.
These tools offer various features to optimize organization, patient tracking, record-keeping, and HIPAA-compliant document storage in a centralized database. New tracking software saves time, money, and resources. Staff can manage existing patient data, friends and family members, and referral sources without losing sensitive information.
Contact Us for a Free Demo!
If you need to upgrade your patient management software, Supportable is for you. We’re the premier healthcare tracking software focused on improving your internal organization and referral management. Contact us today for a free demo to see for yourself!