If you’re a primary care physician operating a small firm, your main goal is to increase the number of patients that schedule appointments and walk in the door. However, you may not know how to improve patient referrals. Here are a few ways to attract more referred patients to your medical practice.
Focus on Your Practice’s Specialities
One way to get more patient referrals is to focus on your practice’s specialties. Highlight your core strengths to attract more patients. For instance, if you’re a plastic surgeon or podiatrist, advertise specific procedures or treatments your practice offers. This way, anyone seeking those services will choose your practice before the competition.
Talk to Other Practitioners in the Area
It also helps to talk to other practitioners in the area. Not every health practitioner practices the same field of medicine or provides the same health services. In most cases, a lot of these services work cohesively. It helps to establish a physician referral program between practices.
Referring physicians help increase your patient referral base through a universal healthcare support network. This network provides complimentary services for patients needing specific medical care that their current physician may not provide.
Create a Strong Online Presence
Living in the digital age means maintaining an online presence for your health practice. Optimize your clinic’s website to increase traffic, search engine rankings, and keyword values. Focusing on SEO for your website increases patient inflow and revenue. Having your patients leave positive reviews also helps show potential patients the quality of your services.
Although it may not seem like a traditional part of the referral process, social media platforms help showcase your marketing efforts. Make this part of your marketing strategy to increase word of mouth. When more existing patients post about your medical practice, their friends and family will see it. These word-of-mouth referrals are an effective way to increase face-to-face traffic at your patient care facility.
Let Supportable Help!
If you’re looking for how to get patient referrals for your practice, we can help! Supportable is the perfect in-house software designed to increase patient referrals and internal organization. You can track test results, phone calls, patient experience, and other data through a simple interface. Call us at 952-564-3005 to request a demo!
